James Humphreys, Author at Measurelab

James Humphreys

Measurefest blog illustration with a dashboard and superhero

James Humphreys • Jul 20 • 2023

What is bounce and engagement rate in GA4?

Let’s pop these questions of what bounce and engagement rate exaclty is, but if you’re pressed for (engagement) time, the…

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James Humphreys • Mar 1 • 2023

What is Google Analytics 360 (GA360) for GA4?

Google Analytics 360 (GA360) is worth knowing about, especially if you’re using Google Analytics 4 (GA4) to report on a…

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