Measured opinions

The latest news and unfiltered views on the world of data, analytics and optimisation.

Dataform for BigQuery: A basic end-to-end guide

Dataform is a powerful tool for managing your data workflows in a structured, version-controlled, and automated way. Whether you're a…
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How to extract GA4's event sequencing in BigQuery using the new batch fields

Google Analytics 4 (GA4) exports event data to BigQuery, enabling detailed user behavior analysis. However, GA4 batches events before sending…
Illustration of a crystal ball connected to various data and automation symbols, including gears, a pie chart, a computer, and a magic wand, representing analytics and automation.

Automating BigQuery workflows with conditional logic and data readiness checks

BigQuery offers powerful scripting capabilities that can simplify complex workflows. In this post, we’ll explore two essential techniques: using IF...THEN...END…

Mastering data loading in BigQuery using Dataform

Efficient data loading is crucial for managing and updating tables in Dataform. Various strategies exist to handle different use cases,…
2024 in review

2024: Measurelab's year in review

Same same but different At the beginning of the year, I wasn't quite sure what Measurelab would look like by…

A step-by-step guide to migrating scheduled queries to Dataform

Managing scheduled queries in BigQuery often feels limiting — there’s no version control, no easy collaboration, and scaling can be…

How to set up a Dataform repository with GitHub & Google Cloud integration

Setting up a Dataform repository can be challenging without the right steps. Whether you’re new to Dataform or want to…

What is offline event data import in GA4?

Offline event data import in Google Analytics 4 allows you to upload event data that was acquired outside of your…

The complexity paradox: why your spreadsheet is complex and BigQuery is simple

Discover 'The Complexity Paradox': why seemingly simple tools like spreadsheets can lead to hidden complexity, while learning powerful tools like BigQuery and SQL can bring true simplicity and scalability to your data workflows.

You’re sitting on a SQL time bomb: defuse it with Dataform

Learn how Dataform can solve the challenges of outdated SQL, improving data reliability, scalability, and efficiency for marketing teams.

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