Trust the data your marketing runs on
We help marketing teams build trusted data foundations - governed, connected and ready for growth analytics.
Prove what's working now. Power what's coming next.
Everything in marketing is now data, and most marketing teams are running on data they can't fully vouch for. Tracking drifts. Consent isn't handled the way you think it is. Two reports disagree and nobody can say which one is right.
Trusted, connected marketing data is what makes you accountable for performance now - and powers the AI-enabled marketing that's coming next.
Total confidence
Tracking, tagging and consent you can rely on. Clean, complete, compliant data collected at source - the kind you can stake your reputation on.
Tracking solutionsComplete control
All your marketing, product and customer data connected and governed in a single cloud platform you own. Trusted infrastructure, delivered at marketing speed.
Intelligence platformsAbsolute clarity
One version of the truth so every team works from the same numbers. Dashboards, models and definitions you can act on with confidence.
Data productsTrusted data foundations for complex businesses
We help complex businesses make sense of disparate digital properties, fragmented channels and long and winding customer journeys.
See how we've helped these organisations.
Why marketing teams choose to grow with Measurelab
Combined Google expertise
We work at the intersection of Google Marketing Platform and Google Cloud, because marketing teams need both and almost nobody does both well. Measurelab is a Select Google Cloud Partner, recognised as having the highest possible data analytics competency, and a Google Marketing Platform partner.
Our technology
Speed and outcome focus
We move at the speed marketing demands. Not a multi-year data programme, not a queue behind central IT - a small senior team that gets to a working answer in weeks and keeps going from there. Each cycle solves a problem worth solving and leaves useful infrastructure behind.
See our work
Custom solutions for the way you actually work
We build for your environment using composable cloud technology, proven frameworks and automations - not cookie-cutter templates or monolithic martech. That includes SEAM, technology we developed to help govern how AI agents access and interpret organisational data.
Explore our solutions
Objectivity and independence
Nobody should get to mark their own homework. We're independent specialists with no media to sell, no licences to punt, no channel bias and no backhanders for pushing up ad spend or migrating workloads. You get the answer we'd give ourselves.
About MeasurelabWhere to start
Three ways in, depending on what you're dealing with. There's no catalogue to work through - tell us the situation and we'll point you at the right one.
Foundation Audit
You have a specific problem: numbers that don't reconcile, tracking you inherited, consent you're not certain about. We assess what your setup actually does - collection, consent, GTM, GA4 and warehouse - and give you an evidenced picture of it, plus a prioritised list of what to fix first.
Framing
You need to decide what to do next. Fixed cost, two to three weeks, two senior consultants: an independent view of what's working, what isn't and what's worth fixing. You get a costed, prioritised plan for the first 100-day cycle, and you own it whether or not you carry on with us.
Data Assurance
You have a system that works and needs to keep working. Monitoring, maintenance and governance on subscription, so tracking, pipelines and definitions stay trustworthy as the business changes - instead of re-auditing everything every eighteen months.
Latest from Measurelab
What we're thinking, building and talking about.
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There is a particular kind of frustration that comes from staring at a query you know is correct and watching it fail. No syntax error. No logic problem. Just a wall. We hit two of them on the same project. What we were building The job was to migrate ga4_daily_snapshot for a large enterprise client from a BigQuery scheduled query into a proper Dataform pipeline. The scheduled query had been added to over time until it was too large to maintain with any confidence. Moving it to Dataform w
#146 Assimilated by Anthropic: What We Lost When the Harness Died
Anthropic's clampdown ended the OpenClaw era. Dara and Matthew cover Opus 5, fake GitHub identities in the UK safety tests and EU AI Act Article 50, then ask what was actually lost when the custom harness died, and whether the frustration since is their own fault.
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A community of practitioners figuring out AI governance together. Events, conversations and shared learning.