Tracking solutions
Clean, complete and consent-compliant data from every source. Analytics implementation, data collection and tag management - the foundation every decision downstream depends on.
What's the problem?
Your tracking setup looks right on paper. In practice, data goes missing silently. Events fire twice or not at all. Consent isn't being handled the way you think it is. And because nothing throws an error, nobody notices until someone questions the numbers in a meeting.
Decisions get made on data nobody quite trusts. Campaigns get optimised against the wrong signals. And when something finally breaks visibly, unpicking it takes weeks.
Measurement planning
Strategy tied to your actual business questions, not just pageviews.
- •KPI frameworks connected to business outcomes
- •Data layer design and specification
- •Event taxonomies and naming conventions
- •Analytics as code: version-controlled, self-documenting
Google Analytics setup
GA4 configured properly and validated end-to-end. No guesswork.
- •GA4 implementation, audit and remediation
- •Property structure and custom dimensions
- •Conversion tracking and attribution setup
- •Cross-domain and cross-platform configuration
Tracking, tagging and server-side GTM
Browser-side tracking loses data to ad blockers, consent rejection and ITP. Server-side GTM recovers it - one client recovered 70% of previously lost sessions. We use our UPDATE framework to migrate you safely.
- •Server-side GTM: recover lost data, improve attribution and reduce client-side load
- •Our UPDATE migration framework: six steps from assessment to production
- •GTM implementation, governance and container optimisation
- •Direct-to-BigQuery pipelines for real-time data access
- •Programmatic tag management at scale
Consent management
A banner that looks right isn't compliance. We audit your CMP, configure Consent Mode properly and make sure your tags actually respect the choices users make - so your data holds up under scrutiny.
- •Consent Mode v2 configuration and advanced setup
- •CMP audit: is your platform doing what you think it is?
- •Tag behaviour aligned to consent state - not just assumed
- •GDPR, ePrivacy and regional requirements handled
- •Ongoing compliance as regulations and browser policies evolve
What changes for you
Your team stops second-guessing the numbers. When someone pulls a report or checks a dashboard, they trust what they're looking at. Decisions get faster because the foundation is solid. Compliance is handled. And when something does break, you know before it reaches anyone downstream.
That confidence ripples through everything that follows - your platforms, your models, your activation. None of it works without trust in the source.
70% of lost data recovered via sGTM
Attribution and reporting restored
Cookie consent and browser-side tracking prevention were silently destroying Unily's data. We deployed server-side GTM using our UPDATE framework, recovering 70% of previously lost sessions - restoring attribution accuracy and executive confidence in reporting.
See our work →
41 properties untangled
6-month rebuild
Following a complex merger, Autodata needed to migrate 41 distinct properties into a unified GA4 framework. We completed the enterprise-wide rebuild in six months, untangling legacy silos into a single source of truth.
See our work →
Container size halved
Core web vitals up 25%
UAL's GTM container was bloated with legacy tags, impacting site performance. We audited and streamlined it - reducing container size by 44%, improving Core Web Vitals by 25% and cutting JS execution time from 3.5s to 1.9s.
Read the full story →
Four properties standardised
Confidence restored
Charles Stanley operated fragmented analytics across two websites and two apps. We standardised all four into a unified measurement framework, giving a consistent view of user journeys and restoring confidence in marketing ROI.
Read the full story →
False signals caught
0.02% → ~25% conversion rate
A misconfigured funnel report was dramatically understating conversion rates. We traced the issue to incorrect event types polluting the data, cleaned up the GTM implementation and closed tracking gaps across acquisition funnels.
See our work →
Global measurement framework
Multi-region compliance
Lush needed a scalable measurement framework across global markets. We designed a unified architecture that ensures regional compliance while maintaining data granularity for global marketing teams.
See our work →
GA4 and content reporting
Data-driven campaign launches
With three major campaigns launching in six weeks, Howard Kennedy needed analytics they could act on fast. We built digestible reporting and put usable data in the hands of their BD teams in time for launch.
Read the full story →
GA4 app attribution
Cross-platform tracking
Pret needed accurate attribution across web and app to understand the true performance of their digital channels. We configured GA4 to properly attribute conversions across platforms, giving the marketing team clarity on what was actually driving results.
Read the full story →
250+ branches, one framework
B2B and B2C coverage
Euro Car Parts operates 250+ branches, 100,000+ SKUs and both B2B and B2C channels. We implemented GA4, built the data layer specification and deliver ongoing analytics across both sides of the business.
See our work →How to get started
Foundational audit
Fixed-scope assessment of your GA4, GTM and consent setup. Prioritised report of what's broken, what's missing and what to fix first. Clarity in days, not weeks.
Book a foundational auditsGTM readiness assessment
Our UPDATE framework starts with an assessment of your current setup, data loss exposure and server-side readiness. We'll tell you what you'd recover and what it takes to get there.
Assess your sGTM readinessRun a free instant audit
Our automated Collection & Consent Audit checks your setup in under two minutes. See where you stand right now.
Run free auditWhat clients say
Measurelab have been a key partner to us as we've undertaken a complete overhaul of our app and web analytics. Having access to the wide range of skillsets within the organisation has been invaluable.
Latest thinking
Recent insights from our team on tracking solutions.
#135 Twelve highlights of 2025 and future predictions
Dara and Matthew recap 2025 with 12 top highlights, AI, analytics, and the best moments on The Measure Pod.
Unifying student data to drive smarter recruitment for The University of Exeter
How we helped the University of Exeter connect student data end-to-end to measure marketing ROI and optimise recruitment.
#134 Building AI agents, from consciousness to collaboration (with Daniel Hulme at WPP)
AI expert Daniel Hulme, founder of Satalia, shares his journey from UCL PhD to entrepreneur, discussing AI, consciousness & deep tech.
#139 The role of AI and semantic layers in BI (with Colin Zima at Omni)
Colin Zima, CEO of Omni & Looker veteran, joins the Measure Pod to discuss revolutionising analytics by integrating AI into modern data tools.
Ready to trust your data?
Start with a free audit or book a conversation. We'll meet you where you are.