Keep up! - the ultimate analytics resource round-up

Daniel Perry-Reed•26 January 2022•2 min read
Keep up! - the ultimate analytics resource round-up

Over the years, I’ve stumbled across (and regularly returned to) a number of invaluable resources that help me keep up-to-date with the goings on with the technology, legislation and general industry news. Here's my list of go-to sources. I hope you find them useful too!

Analytics forums

Google Marketing Platform product forums

Analytics product resources

Google product release notes

Follow Google products on LinkedIn

Analytics blogs and newsletters

Google product official blogs

Independent and agency blogs

Analytics influencers to follow

Analytics podcasts

Analytics events and meetups

Analytics organisations

If you have any resources you’d like to add that I’ve missed, please drop me an email at daniel@measurelab.co.uk and I’ll add them to the list.

Need help with your data platform?

We build intelligence platforms on BigQuery, Dataform and Google Cloud - from setup to ongoing optimisation.

See how we can help

How ready is your data?

Take our short assessment to find out where your data stack stands and what to prioritise next.

Take the assessment

Suggested content

BigQuery Tips: When your query is technically correct but BigQuery won't run it

There is a particular kind of frustration that comes from staring at a query you know is correct and watching it fail. No syntax error. No logic problem. Just a wall. We hit two of them on the same project. What we were building The job was to migrate ga4_daily_snapshot for a large enterprise client from a BigQuery scheduled query into a proper Dataform pipeline. The scheduled query had been added to over time until it was too large to maintain with any confidence. Moving it to Dataform w

Katie Kaczmarek•17 Aug 2026

BigQuery Tips: The subquery in your WHERE clause that's scanning your entire table

There is a pattern that appears in a lot of BigQuery pipelines and looks completely reasonable. You have a control table that stores the latest processed date. Rather than hardcoding a date into your query, you pull it dynamically: SELECT * FROM `project.dataset.events` WHERE event_date = ( SELECT latest FROM `project.dataset.control_table` ); The query returns the right results. The logic is clean. And if your events table is large and date-partitioned, you might be scanning the entire

Katie Kaczmarek•13 Aug 2026

BigQuery Tips: Arrays in BigQuery - what they are and how to get data out of them

If you have ever opened a GA4 export in BigQuery for the first time and found yourself looking at a column called event_params that seemed to contain an entire table inside each row, this post is for you. Arrays are not trying to make your life harder. Once you understand why they exist and what to do with them, they stop being intimidating. Why BigQuery uses arrays GA4 tracks events. Each event can have many parameters. A purchase event might have a transaction ID, a value, a currency an

Katie Kaczmarek•10 Aug 2026