Daniel Perry-Reed
brightonSEO and MeasureFest April 2022: our favourite talks
In April 2022, a few Measurelabbers got together for three days to attend brightonSEO and MeasureFest (an analytics-themed fringe event).…
Calculating Session Days in Google Data Studio
What is a Session Day? I’ve been a gamer for as long as I can remember, and a fan of…
Screen orientation calculation in Google Data Studio
If you're just here for the screen orientation CASE formula to use in Google Data Studio, here it is: CASE…
How to track scroll depth conversions in GA4
Sometimes you cannot use Google Tag Manager (GTM) to log additional events on your website for any number of reasons.…
Defining the Campaign Timeout in Universal Analytics
I've been running Google Analytics training since 2016, and every time without fail I am met with puzzled faces when it comes…
Keep up! - the ultimate analytics resource round-up
Over the years, I’ve stumbled across (and regularly returned to) a number of invaluable resources that help me keep up-to-date…
Key KPIs, ATM machines and other such nonsense
Something you may or may not be aware of is RAS syndrome (Redundant Acronym Syndrome). This is where an acronym…
The Measure Pod: a podcast from Measurelab
Why?! As of the time of writing, there are over 2 million podcasts and more than 48 million episodes, with…
How data moves between Google Analytics 4, BigQuery and Data Studio
Over the last year or so I have been getting myself familiar with Google Analytics 4 (GA4 - previously App+Web),…
The Measurelab Year of Self Betterment
As Measurelab, we have been running bi-monthly Google Analytics and Google Tag Manager training sessions up in London for nearly…