Dara Fitzgerald
2022: Measurelab’s year in review
A big focus for us this year has been growing our team. We have even bigger plans for 2023 but…
GA4's Data API quotas are breaking Looker Studio reports
We wanted to share some information about a recent change Google Analytics has made to the GA4 Data API, that…
Can you measure the return on analytics?
It’s a question that comes up from time to time (you can listen to Dan and I discussing it on…
Measuring offline marketing efforts with Google Analytics
It's relatively easy to track online marketing campaigns, but what about offline marketing channels like TV and radio, print and…
The sun is setting on Universal Analytics
It’s finally happening. Google has announced the sunsetting of Universal Analytics, or more specifically, the date when UA will stop…
How to force a hit-level segment in Universal Analytics
Note: This how-to is for forcing a hit-level condition within a session-level segment. It is not commonly understood that if…
2021: Measurelab’s year in review
I know I’m not alone in thinking how strangely time is running at the moment. 2020 seems like a complete…
How core values define a company
On The Measure Pod recently, we talked about what makes a good analytics consultant. I mentioned that beyond the technical…
Bon Anniversaire Measurelab!
Measurelab turned 4 in September and to celebrate we all shut our laptops (except Mark, who got very excited about…
When GA just isn't enough - my #measurefest talk
I spoke at #Measurefest in the Barbican last Friday. Here are the slides from my talk but I wanted to…