George Mendham
What is GA4's Measurement Protocol?
Let's start at the beginning. You may have heard whispers about the Measurement Protocol, but what exactly is it? The…
Customising GA4's reports menu using the report library
By now you’ll all have GA4 up and running (I hope!) but now the realisation is kicking in that you…
Using UTM parameters for tracking campaigns in GA4 (properly)
When Google bought Urchin and adopted the usage of UTM parameters (Urchin Tracking Module to the uninitiated), I was 6…
How to delete events in Google Analytics 4
A recent problem was posted in Measure Slack asking if it were possible to completely delete events from Google Analytics…
From the wild west of data collection to conversion modelling
Access to ‘real’ data in Google Analytics (UA and GA4) is becoming more limited due to technology and legislation changes.…
5 new GA4 features we want Google to introduce in 2022
Let’s talk Google Analytics 4 and what’s in store this year. There are some features missing from GA4 and it's…
PIVOT: a five-step process for your GA4 migration
There are many famous acronyms designed to help people follow a recommended procedure. For example, ‘DR ABC’ is commonly used…
GA4 event parameters - now with extra pickles!
As mentioned in an episode of The Measure Pod, GA4 is a big change for those of us who are…