Scott Hellmund, Author at Measurelab

Scott Hellmund

Scott Hellmund • Mar 23 • 2022

How to build an interactive GA4 BigQuery data schema

What and why? One of the great features of Google Analytics 4 (GA4) is the ability to pass data into…

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Scott Hellmund • Mar 10 • 2022

GA4 BigQuery export schema

I've always found the GA360 interactive schema from E-Nor (now Merkle - Cardinal Path) by Justin Marciszewski to be a…

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