Offline event data import in Google Analytics 4 allows you to upload event data that was acquired outside of your…

Discover 'The Complexity Paradox': why seemingly simple tools like spreadsheets can lead to hidden complexity, while learning powerful tools like BigQuery and SQL can bring true simplicity and scalability to your data workflows.

Learn how Dataform can solve the challenges of outdated SQL, improving data reliability, scalability, and efficiency for marketing teams.

Most people want more of it (even if they don’t always like it). Few would claim to be very good at it: asking for it, giving it, receiving it, or applying it. Yes, we're talking about remote feedback.

Navigating the ever-evolving landscape of marketing technology, I've come to terms with a key realisation: marketing analytics is marketing. This acknowledgment hasn't…

There’s a lot of advice right now on why you should adopt and use Google BigQuery for data analytics. But what is SQL? Is it for you? And how can you convince budget holders that it is a good idea?

How Measurelab put our structures and policies in place around generative AI and how our exploration of the technology led us to the create Brian, our very own generative AI assistant

Data is a journey, not a destination. Learn how to navigate the complexities of data work by embracing flexibility and continuous improvement. Dive into practical insights on leveraging existing tools, investing in people, and appreciating partial data.

What connects Alexander von Humboldt, a tech stack originally called Urchin, and a TV show first aired in 2009? Obviously, the answer is the Measurelab Madchester Spring Break Unconference.

Our take on CDPs We’ve been around long enough to have seen the bandwagon-jumping that inevitably happens with any new…