BigQuery is literally the next “Big” thing (with a capital B) in analytics. We explain what it is, how some of our clients are already using it, how much it costs and where you can start.

Flattening tables in Google BigQuery can be painful when doing multiple fields with UNNEST. User-defined functions (UDFs) make life easier and this one will do it for you automatically.

We’re so obsessed with analytics that we started a podcast! Here’s how we turned our passion into The Measure Pod.

Sometimes less is more; especially when it comes to security access. This simple walkthrough will show you how to use GCP IAM to surface just the parts of your data warehouse to just the right people.

As the Measurelab family expands and evolves, our team at the top has decided to switch up roles and use their talents where they fit best. You can't have growth without change, right?

We all need to play our part in promoting a more responsible, ethical approach to collecting and using customer data. If we don’t, there’s a risk we’ll be left with nothing to measure.

Be warned: the risk of sticking with your current Google Analytics implementation may well be greater than any costs associated with the "migration" to GA4.

At Measurelab, we love a bit of data warehousing using BigQuery; in fact, we are obsessed with finding the best…

There's a surprising number of data feeds and transfers for Google Analytics 4, BigQuery, Data Studio and all its connected accounts and platforms. We set out to map them all to assist with your architecting.

In marketing, it’s vital to know your customers and how they interact with your brand. You need to know what…