Measured opinions
The latest news and unfiltered views on the world of data, analytics and optimisation.
Using Python in Google Cloud Functions to automate Data Import into Google Analytics from BigQuery
A few months back I was granted access to a Google Cloud Source Repository (private Git repositories hosted on Google…
Google Analytics 4
The new future version of Google Analytics has been announced - now branded as Google Analytics 4. Building on the…
Three popular GTM server-side tagging misconceptions
With the recent release of server-side tagging for Google Tag Manager, a whole new woooooorld of possibilities has opened up.…
Life as a new starter: remote edition
In the analytics industry, everyone I have had the opportunity to work with is so passionate about their role and…
We are going BIG on DATA
See what we did there? Okay, so maybe a tad too much on the title. It is catchy, so hey.…
GTM Solutions Corner #5: Tracking changes in pre-populated HTML form fields
This is part 5 (and my first contribution, so bear with me) to this "semi-regular" series, dedicated to reusable GTM…
Emergency Analytics Support
It can be tricky judging how to pitch a new offer in times of crisis. There’s a fine line between…
Life moves pretty fast
On Thursday 12th March, with advice about Coronavirus still being unclear, we did what we do best - we looked…
Allowed To Recommended: Week 1
Last week the government's coronavirus advice moved from "contain" to "delay", and Measurelab moved from "allowing" to "recommending" that we…
Working From Home: An Alternative Blog Post
I wouldn't really consider myself a writer and to my knowledge I've only ever written one blog post in my…
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