Measured opinions
The latest news and unfiltered views on the world of data, analytics and optimisation.
Creating an effective Measurement Plan
When helping clients with their analytics implementations, we often run Measurement Planning workshops - bringing together stakeholders to better understand…
Google Tag Manager auto-event tracking - useful Tags, Macros and Rules for Google Analytics events
The recent introduction of auto-event tracking for Google Tag Manager was a welcome piece of news for many of us keen to…
Analytics planning is at the heart of a truly measurable digital strategy
Google Analytics is free and that’s a wonderful thing. But it does mean people can often undervalue the reports and…
Cart Abandonment Segments - GA Screencast
The new segment builder in GA (available to all users now!) offers one major improvement to the previous Advanced Segments…
Google Tag Manager: How to migrate your jQuery-based event listeners into GTM Auto-Event Listeners
Tag Containers are great. In a former life I was developer and I can really appreciate how much help they…
GA steams ahead with further updates at the #GASummit 2013
The theme of this years summit is a focus on helping customers in three areas: Access, Empower, Act. The slide…
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