Navigating the ever-evolving landscape of marketing technology, I've come to terms with a key realisation: marketing analytics is marketing. This acknowledgment hasn't…

There’s a lot of advice right now on why you should adopt and use Google BigQuery for data analytics. But what is SQL? Is it for you? And how can you convince budget holders that it is a good idea?

How Measurelab put our structures and policies in place around generative AI and how our exploration of the technology led us to the create Brian, our very own generative AI assistant

Data is a journey, not a destination. Learn how to navigate the complexities of data work by embracing flexibility and continuous improvement. Dive into practical insights on leveraging existing tools, investing in people, and appreciating partial data.

What connects Alexander von Humboldt, a tech stack originally called Urchin, and a TV show first aired in 2009? Obviously, the answer is the Measurelab Madchester Spring Break Unconference.

Our take on CDPs We’ve been around long enough to have seen the bandwagon-jumping that inevitably happens with any new…

Opening scene: A large meeting room at BigCorp. A systems architecture diagram with lots of boxes and arrows flowing from…

2023 was a momentous year for Measurelab. It marked a decade of delivering analytics excellence to the world, a year…

There’s nowhere you can hide from AI at the moment. And the Measured Opinions blog is no exception. Here’s what’s changing at Measurelab. And what’s going to remain reassuringly familiar.

How to set up an SFTP server on Google Cloud platform – with the necessary steps for public key authentication required by the Google Analytics Data Import.