2023 was a momentous year for Measurelab. It marked a decade of delivering analytics excellence to the world, a year…

There’s nowhere you can hide from AI at the moment. And the Measured Opinions blog is no exception. Here’s what’s changing at Measurelab. And what’s going to remain reassuringly familiar.

How to set up an SFTP server on Google Cloud platform – with the necessary steps for public key authentication required by the Google Analytics Data Import.

Using Zapier AI automation, we aim to build our very own GPT capable of grabbing data from BigQuery for analysis.

We're looking to delve into the depths of the Measurement Protocol - a powerful tool that can transform how you collect and analyse data.

Discover how to efficiently troubleshoot and find missing data in your code. Dive deep into the step-by-step process of querying code segments in BigQuery, leveraging CTEs, and ensuring you understand the flow of your data. Master the art of debugging with hands-on examples.

The GCP is vast and overwhelming. We aim to sort through the clutter and help highlight what you need to know as a digital marketing professional.

Goodbye to the GA4 Config Tag Anyone who’s spent any time implementing the Google Analytics 4 (GA4) tracking in Google…

By now you’ll all have GA4 up and running (I hope!) but now the realisation is kicking in that you…

A well-maintained and utilised data warehouse is a thing of beauty. Imagine all your data from disparate sources autonomously extracted,…