Data is a journey, not a destination. Learn how to navigate the complexities of data work by embracing flexibility and continuous improvement. Dive into practical insights on leveraging existing tools, investing in people, and appreciating partial data.

What connects Alexander von Humboldt, a tech stack originally called Urchin, and a TV show first aired in 2009? Obviously, the answer is the Measurelab Madchester Spring Break Unconference.

Our take on CDPs We’ve been around long enough to have seen the bandwagon-jumping that inevitably happens with any new…

Opening scene: A large meeting room at BigCorp. A systems architecture diagram with lots of boxes and arrows flowing from…

2023 was a momentous year for Measurelab. It marked a decade of delivering analytics excellence to the world, a year…

There’s nowhere you can hide from AI at the moment. And the Measured Opinions blog is no exception. Here’s what’s changing at Measurelab. And what’s going to remain reassuringly familiar.

How to set up an SFTP server on Google Cloud platform – with the necessary steps for public key authentication required by the Google Analytics Data Import.

Using Zapier AI automation, we aim to build our very own GPT capable of grabbing data from BigQuery for analysis.

We're looking to delve into the depths of the Measurement Protocol - a powerful tool that can transform how you collect and analyse data.

Discover how to efficiently troubleshoot and find missing data in your code. Dive deep into the step-by-step process of querying code segments in BigQuery, leveraging CTEs, and ensuring you understand the flow of your data. Master the art of debugging with hands-on examples.