Using Zapier AI automation, we aim to build our very own GPT capable of grabbing data from BigQuery for analysis.

We're looking to delve into the depths of the Measurement Protocol - a powerful tool that can transform how you collect and analyse data.

Discover how to efficiently troubleshoot and find missing data in your code. Dive deep into the step-by-step process of querying code segments in BigQuery, leveraging CTEs, and ensuring you understand the flow of your data. Master the art of debugging with hands-on examples.

The GCP is vast and overwhelming. We aim to sort through the clutter and help highlight what you need to know as a digital marketing professional.

Goodbye to the GA4 Config Tag Anyone who’s spent any time implementing the Google Analytics 4 (GA4) tracking in Google…

By now you’ll all have GA4 up and running (I hope!) but now the realisation is kicking in that you…

A well-maintained and utilised data warehouse is a thing of beauty. Imagine all your data from disparate sources autonomously extracted,…

This blog post is a brief introduction to Plotly Dash and a short tutorial to learn how to build a…

If you also work in an industry like analytics, there's generally very few people who you can really talk to…

Google Analytics 4 (GA4) gives users the ability to create new events or modify existing events through the use of the GA4 user interface. This is a fantastic add-on available to all and will be welcomed by those who are not familiar with their existing tag management system or do not have the relevant tech resources available to make some changes in a timely manner.