What is “engagement” in Google Analytics 4 (GA4)? How does Google Analytics define and measure engaged sessions vs. ‘Bounced’ sessions? And what happened to Bounce Rate?

For any data-driven business, understanding where website visitors come from is a crucial component of optimising marketing campaigns and improving ROI. Acquisition reports in Google Analytics 4 (GA4) provide valuable insights into visitor acquisition and can help businesses make informed decisions about where to allocate their marketing budgets.

Saying goodbye to UA hurts, especially when you need your historical data out before Google deletes the lot. We at Measurelab built our own tool to soothe this pain for our clients.

It can be daunting and frustrating to add another piece of technology and complexity to your analytics stack. Still, we explain why server-side GTM may be worth the migration.

What are custom insights? Sometimes the data available in Google Analytics 4 (GA4) can seem a bit overwhelming especially if…

Google Analytics 4 (GA4) now gives users the ability to create new events or modify existing events through the use…

GA4 doesn’t track people, it tracks users. But users are the closest proxy we have to counting people, so we end up just using it anyway, but do you know what it means?

UTM parameters are essential to be able to measure your marketing links and campaigns effectively in GA4. In this guide, I show you what they are and how to use them properly. There's also a free Google Sheet to use yourself to manage the link building process.

Google Analytics 360 (GA360) is worth knowing about, especially if you’re using Google Analytics 4 (GA4) to report on a business that gets a lot of daily traffic; has multiple analytics projects dependent on the BigQuery extract; operates on a lot of different sites and/or apps or has a particularly large number of users all utilising the same GA4 Property.

The real-time report in GA4 is not without its merits. Here's what it is, how it works and how to use it and all of it's features.