Consent Mode is used in Google Analytics 4 to model unconsented user data into the reports, but what is it? This guide will explore what Consent Mode is, and how GA4 and GTM utilises it.

There are a lot of different types of events in Google Analytics 4 that are not obvious when getting started. This guide details all the different event types and where and when they should be used.

Tracking digital marketing campaigns in Google Analytics is easy - in theory at least. Can the efficacy of offline campaigns be measured in GA? The short answer is yes, but proceed with caution.

In April 2022, a few Measurelabbers got together for three days to attend brightonSEO and MeasureFest (an analytics-themed fringe event). After the three days, we all got together to discuss our favourite stand-out talks of the event on The Measure Pod podcast which you can listen to below.

Google's game streaming service Stadia introduced the concept of Session Days, something we can use in the digital analytics world too using Data Studio and Google Analytics 4.

Here's a Data Studio CASE formula to work out the screen orientation (portrait or landscape) from the resolution.

Learn how to track scroll depth conversion on specific pages in GA4 without coding or tagging in Google Tag Manager.

The Campaign Timeout setting in Universal Analytics is hard to understand, and often misunderstood. Here we explain what it is and how it effects pretty much all of your data in GA.

Why would you run both Adobe Analytics and Google Analytics on your website? Won’t you end up with two parallel running tools reporting different figures?

What and why? One of the great features of Google Analytics 4 (GA4) is the ability to pass data into…