Sound Bite: How can personalisation drive lasting value?

Most people want more of it (even if they don’t always like it). Few would claim to be very good at it: asking for it, giving it, receiving it, or applying it. Yes, we're talking about remote feedback.

Navigating the ever-evolving landscape of marketing technology, I've come to terms with a key realisation: marketing analytics is marketing. This acknowledgment hasn't…

There’s a lot of advice right now on why you should adopt and use Google BigQuery for data analytics. But what is SQL? Is it for you? And how can you convince budget holders that it is a good idea?