BigQuery
A step-by-step guide to migrating scheduled queries to Dataform
Managing scheduled queries in BigQuery often feels limiting — there’s no version control, no easy collaboration, and scaling can be…
How to set up a Dataform repository with GitHub & Google Cloud integration
Setting up a Dataform repository can be challenging without the right steps. Whether you’re new to Dataform or want to…
The complexity paradox: why your spreadsheet is complex and BigQuery is simple
Understanding complexity Everything is complex until you understand it. And yet, not all complexities are created equal. This is the…
You’re sitting on a SQL time bomb: defuse it with Dataform
As a marketing team's maturity evolves, disparate data sources centralise, increasingly sophisticated SQL queries begin to pull together insights and…
Elevate your data analytics game with BigQuery
What is BigQuery? What is BigQuery? BigQuery is a powerful data warehousing tool within the Google Cloud Platform designed to…
Connecting GPT to BigQuery: Zapier AI actions
Unless you have lived under a rock for the last 12 months, you have probably heard of a little old…
How to debug your SQL in BigQuery
How often have you run your code in BigQuery only to find a bit of data missing that you KNOW…
The Google Cloud tools of the marketing analytics trade
The Google Cloud Platform (GCP) is vast. It is composed of over 100 services which serve purposes across countless industries…
Backing up Universal Analytics data in BigQuery
No point kicking up a fuss about it now, Universal Analytics (UA) is on life support. It still contains all…
GA4 property and data stream setup best practices
Google’s own guide on how to structure GA4 properties can be a great resource, but only if you have a…