BigQuery
The complexity paradox: why your spreadsheet is complex and BigQuery is simple
Understanding complexity Everything is complex until you understand it. And yet, not all complexities are created equal. This is the…
You’re sitting on a SQL time bomb: defuse it with Dataform
As a marketing team's maturity evolves, disparate data sources centralise, increasingly sophisticated SQL queries begin to pull together insights and…
Elevate your data analytics game with BigQuery
What is BigQuery? What is BigQuery? BigQuery is a powerful data warehousing tool within the Google Cloud Platform designed to…
Connecting GPT to BigQuery: Zapier AI actions
Unless you have lived under a rock for the last 12 months, you have probably heard of a little old…
How to debug your SQL in BigQuery
How often have you run your code in BigQuery only to find a bit of data missing that you KNOW…
The Google Cloud tools of the marketing analytics trade
The Google Cloud Platform (GCP) is vast. It is composed of over 100 services which serve purposes across countless industries…
Backing up Universal Analytics data in BigQuery
No point kicking up a fuss about it now, Universal Analytics (UA) is on life support. It still contains all…
GA4 property and data stream setup best practices
Google’s own guide on how to structure GA4 properties can be a great resource, but only if you have a…
MeasureFest October 2022: Why GA4 means you need to get on board with BigQuery
This is my first time speaking at any analyics conference, let alone MeasureFest, and I'm looking forward to sharing my…
How to review SQL code in BigQuery for duplication and errors
Sometimes we can spend hours, days or even weeks writing SQL in BigQuery. Hopefully what you have ended up with…