First of all, creating a new event keeps you safe from interacting with existing events that may be powering reports…

Google Analytics 4 (GA4) now gives users the ability to create new events or modify existing events through the use…

Since Google Analytics 4 (GA4) officially launched in October 2020, we’ve benefited from lots of great new features such as…

The recent introduction of auto-event tracking for Google Tag Manager was a welcome piece of news for many of us keen to…