ga4
How to set up the GA4 BigQuery export
The act of enabling the export from Google Analytics 4 (GA4) to BigQuery is actually a relatively simple process. However…
What is Consent Mode for GA4?
What is Consent Mode? Consent Mode is a feature that helps manage what tracking occurs when consent is and is…
GA4 event types guide
First things first, let's start by defining exactly what an event is in Google Analytics 4 (GA4). An event is…
How to track scroll depth conversions in GA4
Sometimes you cannot use Google Tag Manager (GTM) to log additional events on your website for any number of reasons.…
From the wild west of data collection to conversion modelling
Access to ‘real’ data in Google Analytics (UA and GA4) is becoming more limited due to technology and legislation changes.…
5 new GA4 features we want Google to introduce in 2022
Let’s talk Google Analytics 4 and what’s in store this year. There are some features missing from GA4 and it's…
How to enable the GA4/Firebase DebugView for Android apps
Want to know how to enable the GA4/Firebase DebugView for Android apps? Let's take you through the process step-by-step! 1.…
10 reasons to export your GA4 data to BigQuery
At Measurelab we love BigQuery and Google Analytics. It’s our ‘thing’. We're continually looking at ways to use these tools…