Google Analytics
What is offline event data import in GA4?
Offline event data import in Google Analytics 4 allows you to upload event data that was acquired outside of your…
How to delete events in Google Analytics 4
A recent problem was posted in Measure Slack asking if it were possible to completely delete events from Google Analytics…
Can you measure the return on analytics?
It’s a question that comes up from time to time (you can listen to Dan and I discussing it on…
What is Consent Mode for GA4?
What is Consent Mode? Consent Mode is a feature that helps manage what tracking occurs when consent is and is…
GA4 event types guide
First things first, let's start by defining exactly what an event is in Google Analytics 4 (GA4). An event is…
Measuring offline marketing efforts with Google Analytics
It's relatively easy to track online marketing campaigns, but what about offline marketing channels like TV and radio, print and…
Calculating Session Days in Google Data Studio
What is a Session Day? I’ve been a gamer for as long as I can remember, and a fan of…
Defining the Campaign Timeout in Universal Analytics
I've been running Google Analytics training since 2016, and every time without fail I am met with puzzled faces when it comes…
Running Adobe Analytics and Google Analytics in parallel
A frequently asked question when it comes to Adobe Analytics and Google Analytics is, why would you run the two…
The sun is setting on Universal Analytics
It’s finally happening. Google has announced the sunsetting of Universal Analytics, or more specifically, the date when UA will stop…