Google Analytics 4
What is offline event data import in GA4?
Offline event data import in Google Analytics 4 allows you to upload event data that was acquired outside of your…
How to set up an SFTP Server on GCP (for Google Analytics data import)
If you want to automate data import into Google Analytics 4 then (at the time of writing) you will need…
What is GA4's Measurement Protocol?
Let's start at the beginning. You may have heard whispers about the Measurement Protocol, but what exactly is it? The…
How to debug your SQL in BigQuery
How often have you run your code in BigQuery only to find a bit of data missing that you KNOW…
GTM’s new Google tag: one tag to rule them all
Goodbye to the GA4 Config Tag Anyone who’s spent any time implementing the Google Analytics 4 (GA4) tracking in Google…
Customising GA4's reports menu using the report library
By now you’ll all have GA4 up and running (I hope!) but now the realisation is kicking in that you…
How to create new events in GA4 (using the UI)
First of all, creating a new event keeps you safe from interacting with existing events that may be powering reports…
What is bounce and engagement rate in GA4?
Let’s pop these questions of what bounce and engagement rate exaclty is, but if you’re pressed for (engagement) time, the…
Measuring marketing ROI with GA4's acquisition reports
By analysing acquisition reports, businesses can identify which channels and campaigns are driving the most high-quality visitors to their website.…
How to set up GA4’s custom insights and email alerts
What are custom insights? Sometimes the data available in Google Analytics 4 (GA4) can seem a bit overwhelming especially if…