Google Analytics
The sun is setting on Universal Analytics
It’s finally happening. Google has announced the sunsetting of Universal Analytics, or more specifically, the date when UA will stop…
Google Analytics limitations: where GA falls short
When is Google Analytics not the answer? And just to clarify, when we refer to GA, we mean Universal Analytics.…
How to force a hit-level segment in Universal Analytics
Note: This how-to is for forcing a hit-level condition within a session-level segment. It is not commonly understood that if…
Keep up! - the ultimate analytics resource round-up
Over the years, I’ve stumbled across (and regularly returned to) a number of invaluable resources that help me keep up-to-date…
PIVOT: a five-step process for your GA4 migration
There are many famous acronyms designed to help people follow a recommended procedure. For example, ‘DR ABC’ is commonly used…
GA4 event parameters - now with extra pickles!
As mentioned in an episode of The Measure Pod, GA4 is a big change for those of us who are…
Getting started with Google BigQuery
What exactly is Google BigQuery? As you might imagine, Google has A LOT of data: device installation data, crash reports,…
Who cares about data privacy?
Some surveys would have us believe privacy is really really important to people these days. A 2020 study in the…
How data moves between Google Analytics 4, BigQuery and Data Studio
Over the last year or so I have been getting myself familiar with Google Analytics 4 (GA4 - previously App+Web),…
Overcoming the limitations of Google Analytics (without paying for GA360)
Google Analytics and Google Tag Manager are used by around 30 to 50 million companies worldwide. The tools are great…