Universal Analytics
What is bounce and engagement rate in GA4?
Let’s pop these questions of what bounce and engagement rate exaclty is, but if you’re pressed for (engagement) time, the…
Backing up Universal Analytics data in BigQuery
No point kicking up a fuss about it now, Universal Analytics (UA) is on life support. It still contains all…
Change your Google Analytics data retention settings
It may be news to some: Google Analytics does not keep all of your data forever. The data storage and…
Defining the Campaign Timeout in Universal Analytics
I've been running Google Analytics training since 2016, and every time without fail I am met with puzzled faces when it comes…
The sun is setting on Universal Analytics
It’s finally happening. Google has announced the sunsetting of Universal Analytics, or more specifically, the date when UA will stop…
How to force a hit-level segment in Universal Analytics
Note: This how-to is for forcing a hit-level condition within a session-level segment. It is not commonly understood that if…
5 new GA4 features we want Google to introduce in 2022
Let’s talk Google Analytics 4 and what’s in store this year. There are some features missing from GA4 and it's…
Keep up! - the ultimate analytics resource round-up
Over the years, I’ve stumbled across (and regularly returned to) a number of invaluable resources that help me keep up-to-date…
Enhanced Ecommerce & Data Import - #BrightonSEO slides
On Friday the Measurelab team attended BrightonSEO and I did a talk on two exciting features of GA: Enhanced Ecommerce and…
Migrating to Enhanced E-Commerce in "5 Easy Steps"
If you are anything like me, you will have seen the fandangled new “enhanced” e-commerce reports that are starting to…