Universal Analytics is out of Beta...BrightonSEO talk (coming up)

Dara Fitzgerald•4 April 2014•1 min read

			In line with the announcement on Wednesday that Universal Analytics is <a href="http://analytics.blogspot.co.uk/2014/04/universal-analytics-out-of-beta-into.html" target="_blank" rel="noopener noreferrer">coming out of Beta</a>, I changed my upcoming talk at <a href="http://www.brightonseo.com/agenda-2/" target="_blank" rel="noopener noreferrer">BrightonSEO</a> to focus entirely on this.

When I spoke at events previously about Universal Analytics, there was still a lack of parity with Classic GA and many of the benefits were yet to be fully explored and documented. So this time around, I will be providing an overview of the current state of play with Universal Analytics and giving some practical examples of how to take full advantage of the new tracking library.

For anyone who can’t make it to BrightonSEO, rest assured I will be sharing the slides afterwards here on our blog and on Twitter.

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