You can't buy data strength. You build it.
Google made data strength central at GML 2026 and now measures it in Google Ads. But it is not a setting you switch on. Here is what actually builds it.
Mark Rochefort21 Jun 2026
Blog
Dara Fitzgerald4 April 20141 min read

In line with the announcement on Wednesday that Universal Analytics is <a href="http://analytics.blogspot.co.uk/2014/04/universal-analytics-out-of-beta-into.html" target="_blank" rel="noopener noreferrer">coming out of Beta</a>, I changed my upcoming talk at <a href="http://www.brightonseo.com/agenda-2/" target="_blank" rel="noopener noreferrer">BrightonSEO</a> to focus entirely on this.
When I spoke at events previously about Universal Analytics, there was still a lack of parity with Classic GA and many of the benefits were yet to be fully explored and documented. So this time around, I will be providing an overview of the current state of play with Universal Analytics and giving some practical examples of how to take full advantage of the new tracking library.
For anyone who can’t make it to BrightonSEO, rest assured I will be sharing the slides afterwards here on our blog and on Twitter.
We investigate and fix collection, tagging and consent problems, with a record of what was tested and what remains uncertain.
An automated first look at collection and consent signals visible on your public site. No account access needed.
Google made data strength central at GML 2026 and now measures it in Google Ads. But it is not a setting you switch on. Here is what actually builds it.
Mark Rochefort21 Jun 2026
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