Universal Analytics is out of Beta… So What Now? #brightonseo talk slides

Yesterday, at BrightonSEO, Dara (our Analytics Director) gave a talk on the state of Universal Analytics now that it is out of beta. It was well received by all (see Twitter feed below). Here’s the slides (on Slideshare) from the presentation in case you missed it or wanted to view them again:

After about 18 months in beta, Universal Analytics is now fully available with complete feature parity compared to Classic GA. This presentation runs through the current state of play with Universal, the key benefits to us as marketers and practical examples of how to start making the most of the new tracking library.

Twitter feed from #BrightonSEO

Loved @darafitzgerald‘s talk on Universal Analytics. Third time seeing him talk and by far one of my favourite speakers! #brightonseo

— Gemma Holloway (@koozai_gemma) April 24, 2014

one great (informative and very useful) talk from @darafitzgerald about Universal Analytics #brightonseo

— Joanna Langier (@JoannaLangier) April 24, 2014

@darafitzgerald that talk at Brighton seo was great! Definitely encapsulated key things people need to know

— Guy Andrews (@Guy_Andrews) April 24, 2014

Really useful Universal Analytics talk by @darafitzgerald just now, thank you! #brightonseo

— Victoria Taylor (@major_look_) April 24, 2014

Useful talk on Universal Analytics from @darafitzgerald at #brightonseo. Thanks!

— Kirsten Shaw (@ContentKaizen) April 24, 2014

Go @darafitzgerald #brightonseo pic.twitter.com/LvnWl1Zn6A

— Sara Mac (@sara__mac) April 24, 2014

‘Dara’ autocorrects to ‘Data’ seems to make a bit of sense cc @darafitzgerald #brightonseo

— Mark Fleming (@MarkFlemingUK) April 24, 2014