The Measure Pod
The Measure Pod is a fortnightly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan Perry-Reed (Principal Analytics Consultant and Trainer @ Measurelab) and Bhav Patel (Director of Experimentation and Analytics @ LeanConvert) and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.
#24 What will the role of GA be in the future?
This week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4.
#23 How to keep up with analytics
This week Dan and Dara are back together for the first time in 2022 to discuss how they like to keep up to date with the analytics technology, legislation and industry in general.
#22 Data-driven attribution - the past, present and future (with Tom Woods)
This week Dan is joined by Tom Woods to discuss all things data-driven attribution off the back of Google Analytics 4 launching DDA as their go-to model.
#21 GA4 features we need to see in 2022 (with George Mendham)
This week Dan is joined by George Mendham to discuss what features Google Analytics 4 needs to reach parity with Universal Analytics (and surpass).
#20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers)
This week Dan and Dara are joined by Lace-Chantelle Rogers to discuss why it's important to link GA4 to BigQuery as soon as possible. They cover the various ways that BigQuery is an amazing tool to take your analytics to the next level, and all of the things you'd want to do in BigQuery depend on having a set of historic data to query.
#19 Sheets, the unsung hero of GA
This week Dan and Dara discuss the relevance of the Google Sheets connector for GA, and if GA4 not having one will be a bid deal or not. They get into the use cases it fulfils for UA and how/if tools like Google Data Studio, BigQuery and the GA4 explore workspace will be able to fill the gap.
#18 What is analytics maturity today? (with Steen Rasmussen)
This week Dan and Dara are joined by Steen Rasmussen from IIH Nordic to discuss how to approach and access analytics maturity in the modern era since COVID-19.
#17 Why you should be using Segments in Universal Analytics
This week Dan and Dara discuss Segments in GA (Universal Analytics). It's a favourite topic for both of them, both having done their fair share over the years. They discuss some good use cases, lesser-known hacks and applications.
#16 The quantified self: Whoopcast (with Steven Elliott)
This week Dan and Dara are joined by Steven Elliott, Measurelab's Commercial Director. Steve discusses how tracking as much as possible about their body and exercise has made a difference day-to-day. How technology such as WHOOP has helped him to test and optimise things like sleep and alcohol consumption.
#15 When is GA not the answer?
This week Dan and Dara discuss various situations when GA is not the answer. Whether it's navigating gaps in data collection, or forcing some types of data analysis that just doesn't work.