The Measure Pod

The Measure Pod is a fortnightly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan Perry-Reed (Principal Analytics Consultant and Trainer @ Measurelab) and Bhav Patel (Director of Experimentation and Analytics @ LeanConvert) and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

#78 Sessionization is back baby!

This week Dan and Dara chat about the slow but steady move in Google Analytics 4 (GA4) towards reintroducing older session-based metrics that were in Universal Analytics (UA). Is this an admission that they were wrong to not have them in GA4 to begin with? Why would they introduce them now? They discuss all of this and more - like how it (of course) ties into Google Ads and GA360!

#77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik)

This week Dan and Dara are joined by Alexis Nicolas from brīt klik. They discuss the reasons why companies would want to move beyond just using Google Ads to use Google's Campaign Manager 360 (CM360), Search Ads 360 (SA360) and Display & Video 360 (DV360), and how Google Analytics 4 (GA4) fits into it all too.

#76 The end of rules-based attribution is nigh!

This week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from Google Analytics 4 and Google Ads. Dara keeps asking if anyone cares or is affected by the change, and Dan gets it, but it not super happy to be without linear attribution!

#75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding)

This week Dan and Dara are joined by Phil Gomm and Tony Reeves from Ding, a learning design consultancy. Ding and Measurelab have been working together over the last few months to build out a new Google Analytics 4 (GA4) learning experience, which has take the form of the 6-week GA4 Immersion cohort training course recently launched. They discuss the question of 'why exactly is learning design?', and how that applies to teaching analytics. They also explore how to design learning experiences with the learner in mind, including multiple formats and mediums, social environments and other aspects to make learning the most effective.

#74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab)

This week Dan and Dara are joined by Matthew Hooson from Measurelab to talk about server-side Google Tag Manager (sGTM) and the UPDATE framework to best migrate over to server-side tagging. Hear Matthew talk to Dara and Dan about what he and the team have learned from doing many sGTM migrations, and what the top things to consider when migrating are.

#73 Starting a product analytics consultancy (with Bhavik Patel @ CAUSL)

This week Dan and Dara are joined by their first returning guest Bhav Patel! Bhav has been on a journey since the last time they were on the podcast, starting the product measurement consultancy CAUSL and running more CRAP Talks. Hear from Bhav what it's like starting a consultancy in the data world, working in the open, and of course, whether or not Google Analytics 4 (GA4) is disrupting the product analytics space.

#72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10)

This week Dan and Dara are joined by Johan van de Werken, creator of GA4BigQuery.com. They chat about how GA4BigQuery started and where it's going, how Johan moved from letters to numbers, how the GA4 BigQuery course on Simmer was designed and developed, and we hear about his punk rock cover band!

#71 The Universal Analytics demise timeline and GA4’s latest updates

This week Dan and Dara are once again running solo, and this time bringing back up the Universal Analytics (UA) sunset timeline and when you should have Google Analytics 4 (GA4) in place by. Spoiler alert, it's asap! They chat about how it can take two to three months to migrate to GA4, and what to consider in the process. They also run through the 2023 GA4 updates, no matter how underwhelming…

#70 Building dashboards like a pro

This week Dan and Dara talk about their experiences in building automated dashboards. There's 1,001 ways to approach building them, so Dan and Dara go through the common missteps, how to scope and plan it out effectively, and even ways to measure the usefulness and consumption of them! Listen to the end to hear their great new business idea...

#69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize!

This week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023. No exceptions, no extensions, it'll be gone for good for everyone - the free and paid versions! They discuss how this will affect the analytics and CRO industries, and whether Optimizely or VWO will be suitable replacements for the current Opimize users. They also think about the future of Google's proposition and whether the GMP will be rolled into the GCP.