The Measure Pod
The Measure Pod is a fortnightly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan Perry-Reed (Principal Analytics Consultant and Trainer @ Measurelab) and Bhav Patel (Director of Experimentation and Analytics @ LeanConvert) and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.
#58 In the GA4 trenches (with Stacey Harper @ Sharper Digital)
This week Dan and Dara are joined by Stacey Harper, a fellow GA4 expert and trainer! They discuss war stories, hidden features and the huge importance of a migration strategy/plan for migrating to GA4. And remember, never ever push the 'UA events in GA4' button!
#57 Who you Lookering at? (with JJ Reynolds @ LookerStudio.VIP)
This week Dan and Dara are joined by JJ Reynolds to chat about the recent rebranding of Data Studio to Looker Studio and what it means for the rest of us. They share many 'hot takes' on where they think this change came from, and where they think it'll go in the future.
#56 Why GA4 means you need to get on board with BigQuery - MeasureFest (with Katie Kaczmarek @ Measurelab)
This week Dara is joined by fellow Measurelabber Katie to discuss her recent talk at MeasureFest (part of brightonSEO). Katie talks though the process of putting together her presentation and getting up and speaking in front of a croud for the very first time. They also run through the talk content around why everyone using GA4 should get onboard with BigQuery asap!
#55 BREAKING changes in the GA4 Data API
This week Dan and Dara react and discuss the recent announcement of the schema changes in the Google Analytics 4 (GA4) Data API. Are Google going backwards by (re)introducting scope compatibility, or is this what was always missing and will now help the transition from Universal Analytics?
#54 The current state of play with GA4
This week Dan and Dara reflect on the current state of play with Google Analytics 4 (GA4), with migrations being a hot topic at the moment for Measurelab. But they try to also look beyond purely the migrations, and discuss what they think might be coming around the corner for GA4 - especially when Universal Analytics (UA) is turned off in July 2023.
#53 A conversation with the one and only Jim Sterne (with Jim Sterne @ Target Marketing)
This week Dan and Dara chat with Jim Sterne and chat about his long and illustrious career in digital. They talk about how the Digital Analytics Association was formed off the back of the Marketing Analytics Summit meetups, how he's managed to publish 12 books, and what exaclt an analytics cohort is exactly. Be sure to listen to the end to find out why Jim is a "goofy footer from the days of steel wheels", and what theat even means!
#52 Talking privacy, GDPR and GA4 (with Rick Dronkers @ Data to Value)
This week Dan and Dara chat with Rick Dronkers to talk everything privacy - from compliance and GDPR, to Schrems and Google's stance. Rick helps them understand all the buzz arougn the recent 'GA is illegal' news and how (or if) GA4 can help address anything.
#51 From marketing to milk (with Bastien Eymery @ Lilk)
This week Dan and Dara catch up with Bastien Eymery on his journey from data science, to growth marketer to plant-based milk founder! They discuss what it took to develop the recipe, how it got into shops, and all the data and analysis to it to make it a success.
#50 Who wants to be an analyticsionaire!
This week Dan puts Dara in the hot seat for a Who Wants to Be a Millionaire special! Dara is raising money for charity, and Dan has curated 15 questions spanning Universal Analytics, Google Analytics 4, Google Tag Manager, and some other curveballs thrown in there for good measure too.
#49 Will you still need GA360 in a GA4 world?
This week Dan and Dara chat about assessing the need for Google Analytics 360 in a GA4 world. Do you need 360? Should you still continue with 360 if you already have it for UA? Will you need to go to 360 with GA4? These are the questions that they assess and chat though, and more!