This week Dan and Dara chat about assessing the need for Google Analytics 360 in a GA4 world. Do you need 360? Should you still continue with 360 if you already have it for UA? Will you need to go to 360 with GA4? These are the questions that they assess and chat though, and more!

This week Dan and Dara chat about some new cookie settings released in Google Analytics 4 and this spins out into conversations on consent management, server-side tracking, 1P vs. 3P cookies, and a whole lot on browsers limitations (i.e. ITP and ETP). All the good stuff!

This week Dan and Dara are joined by Snowplow's Jordan Peck to chat shop about what Snowplow is, how and where it's used, and of course the differences between Google Analytics. Jordan is a friend of Measurelab's and the team saw his presentation at the latest MeasureCamp in London that spurred a lot of this conversation.

This week Dan and Dara discuss the differences in setting up and using the data from Google Analytics on apps versus websites. Dan recently built an Android app using Unity, and they both chat through how he found the process of 'tagging' it us with Firebase Analytics/Google Analaytics for Firebase/Google Analytics!

This week Dan and Dara are joined by Richard Fergie (creator of Forecast Forge) to chat all about forecasting with machine learning models, and the flaws in Google Analytics 4's machine learning aproach to watch out for.

This week Dan and Dara talk about what they've learned training analytics over the last 10 years. They discuss the value of subject matter expert driven training so that you can get real value from live in-person discussions and Q&A, as well as all the things they figured out not being professional teachers!

This week Dan and Dara dive into the world of data retention and the somewhat secret setting that is in Google Analytics 4 and Universal Analytics alike. They discuss what it is, how it works, and what to bear in mind when looking to set up GA4, or export historic data from UA when the time comes.

This week Dan and Dara discuss the latest Google Analytics 4 release of behavioural modelling with consent mode - possibly the biggest single update to Google Analytics ever! They discuss what data can be trusted now in GA4, and if this is even a good or bad thing in the grander scheme of things. What do you think?

This week Dan and Dara are joined by Edward Upton to talk about how Littledata are approaching GA4 with all of their ecommerce clients across Shopify and BigCommerce. They discuss the GA4 measurement protocol and the nuances that come with moving from the UA version, as well as some of the exciting features that GA4 is bringing to the table for the ecommerce space.

This week Dan and Dara are joined by Mark Rittman to talk about the 'modern data stack' and how the danger with all analytics implementations is the ‘so what’ factor. They also touch on how the changes in Google Analytics 4 are changing things for the modern data stack, and what type of company would truly benefit from a fully-fledged setup.