Google Analytics 4 Immersion

A six-week Google Analytics 4 training course for marketers and analysts.

from £495 +VAT per person

For individuals and teams.

Access to experienced analytics experts
Advice and feedback on your data
Exclusive masterclass workshops
Lifetime access to the resources
FREE month of post-training support

Enquire for a quote
Course outline

What you’ll learn

The course covers all aspects and applications of GA4, from finding your way around the interface, create reports, track and measure campaigns, to build and use custom audiences, and much more. All using your own data and focsussing on your specific use cases.

Over the six weeks you’ll learn everything you need to know about GA4 through a combination of self-paced learning, live masterclass workshops, practical exercises, and 1-on-1 time with analytics experts.

In total there are 6 hours of masterclass workshops with various guest speakers, 6 hours of support time, multiple 1-on-1 sessions, and lifetime access to the 80 exclusive videos and curated resources!

from £495 per person

Dates and pricing Got questions? Let us know

Course outline, week-by-week

Week 1

UNBOX

Get stuck in with a guided tour of GA4 to be able to use the reports and pull the data you need.

Topics covered

Navigating the UI – the nuts and bolt of how everything is layed out in GA4.
The reports workspace – getting familiar and comfortable knowing what is and is not there.
Using a report – understanding the differences between and uses cases of GA4’s overview and detail reports.
Filtering and comparing data in reports – using filters and comparisons to get the data you need in the way you need it.

We kick things off with a live session on the first day to go through how the course works and to meet everyone in your cohort. The content for this week is guiding you around GA4’s UI so you get familiar with what’s there and where things are. This first module includes:

7 core course videos (25 mins)
4 optional deep dive videos (17 mins)
1 practical exercise (30 mins)
1 Kickoff live session (60 mins)
1 AMA live session (60 mins)
1 optional 1-2-1 session (20 mins)

Week 2

REPORT

Learn how GA4 works by learning about events, how to report on them and even creating new ones.

Topics covered

How GA4 collects events – understanding the fundamental building blocks of GA4.
The events report – how to use and report on the ‘raw event data’.
Automatically tracked events – getting familiar with what GA4 tracks automatically out of the box.
Manually tracked events – learn how to expand the tracked events for business-specific requirements.
Customised events – using the event creation tool to add new events into GA4.

The second week dives right into how data is collected and stored from your apps and websites in GA4. Understanding how this works will set you up for success with everything else in GA4. This module includes:

8 core course videos (30 mins)
5 optional deep dive videos (35 mins)
2 practical exercise (90 mins)
1 live masterclass workshop (60 mins)
1 live AMA session (60 mins)
1 optional 1-2-1 session (20 mins)

Week 3

DISCOVER

Tracking marketing links with UTMs to accurately measure your marketing campaigns and channels.

Topics covered

Identifying traffic sources – understanding how GA4 categorises inbound traffic into campaigns and channels using UTMs.
Traffic acquisition reporting – how to measure your (direct response) marketing performance.
User acquisition reporting – another way to measure marketing performance, over the lifetime of a user.
Combining user and traffic acquisition dimensions – going beyond the default marketing reports to gain deeper insights.

This week looks at how to track and measure your marketing channels and campaigns. We touch on campaign tracking using UTMs as well as attribution modelling. This module includes:

7 core course videos (35 mins)
9 optional deep dive videos (60 mins)
2 practical exercise (90 mins)
1 live masterclass workshop (60 mins)
1 live AMA session (60 mins)
1 optional 1-2-1 session (20 mins)

Week 4

CUSTOMISE

Make GA4’s interface work for you by customising the reports and data to your requirements.

Topics covered

Custom definitions – how to add and use custom data into GA4 to use in your reports and analyses.
Customising overview reports – understand how to adjust the overview reports in GA4.
Customising detail reports – how to edit detail reports by changing the default dimensions and metrics.
Using the reports library – learn how to customise the reporting menu in GA4 to make it more useful for your business.

This week focuses on how to adjust GA4 to fit your needs, and not having to work around the defaults. Add new data, edit reports, remove the ones you don’t need and add in ones you do – we cover how to do it all. This module includes:

7 core course videos (30 mins)
5 optional deep dive videos (35 mins)
2 practical exercise (120 mins)
1 live masterclass workshop (60 mins)
1 live AMA session (60 mins)
1 optional 1-2-1 session (20 mins)

Week 5

MODEL

Dive into the user journey and attribution modelling to pull real insights from your marketing data.

Week 6

PLAY

Pull everything together by exploring your data and creating custom audiences for activation.

Topics covered

The explore workspace – what the explore workspace is and how we create and use explorations.
Funnels – define and build a funnel analysing sequential user data over time.
Segments – grouping users together based on common behaviour patterns.
Audiences – upgrade segments into audiences and use them outside of explorations.

The final week looks at how we can play with our data by creating custom analyses and visualising data in various different ways. Clustering users together into segments and audiences based on common traits enables us to activate the data outside of GA4 in our marketing campaigns, CRO tools and much more. The final module includes:

7 core course videos (30 mins)
5 optional deep dive videos (35 mins)
2 practical exercise (150 mins)
1 final live group session (60 mins) 1 live masterclass workshop (60 mins)
1 optional 1-2-1 session (20 mins)

Dates & pricing

Is the GA4 Immersion course right for you?

Who it’s suitable for

Marketers, tech and data specialists looking to adopt and master GA4. Familiarity with Universal Analytics or GA4 is useful, but not essential to join this course. Each cohort will consist of between 10 and 20 people drawn from a mix of various industries, roles and positions. Agencies, freelancers, client-side – everyone is welcome!

Course format

Each week, you’ll be supplied with videos, articles and practical exercises to complete at your own pace and in your own time. Everything is facilitated on Slack, where you’ll have direct access to Measurelab’s GA4 specialists, as well as everyone else in your cohort to discuss and collaborate with.

Time commitment

You learn in your own time in your own way, whatever works best for you and your job. We estimate that you’ll need to allocate 4-6 hours each week, which includes up to 1 hour of videos to watch, 2 hours of activites and excercises to do, and a 1-hour live session with the instructor Dan and your cohort to discuss what you’ve learned.

Course dates and pricing

We run cohorts every few months, which lasts six weeks satrting from the dates shown below. See the FAQs or get in touch if you have any questions or special requirements. $USD and €EUR prices available.

Start date	Pricing per person
TBA	from £495 per person	Enquire for a quote

Special pricing is available for existing Measurelab clients.

Got any questions on the course, pricing, bulk buying, paying by invoice, or would you like to discuss arranging a private course for your team? Get in touch to arrange a chat with the trainers!

Frequently asked questions

What does cohort training mean? How is it different to other training?

Being part of a cohort is being part of a group of peers. The difference is that you’ll be joining a number of other people from other companies, that you’ll be working with over the duration of the course. You might join a cohort with a colleague or two which is fine, but the best experience you’ll get is collaborating with new people you don’t (yet) know!

Do I need access to a GA4 account?

Yes, you will need at least ‘edit’ access to a live GA4 property to make the most out of this course and engage fully with all the exercises and tasks. If you don’t, call us on +44(0)20 3920 0387 or get in touch to discuss your situation and we can see if we can figure something out.

How do I interact with the cohort?

All of our cohort training is facilitated online via Slack. You’ll be invited into a Slack goup with a number of channels to communicate with the cohort as well as the course instructors.

What happens if I can’t make the live masterclass workshop one week?

These masterclass workshops are delivered live and are not recorded, so you’d miss it unfortunately. You can always book a 1-2-1 session with the trainer to run you through anything you miss too!

Will it be too difficult for me?

We are confident that you’ll get access to all the resources you need to become fluent in GA4, even if you’ve never used it before. If you are unsure, call us on +44(0)20 3920 0387 or get in touch to discuss your requirements.

Do I get a certificate?

If you complete all of the weekly exercises, then yes! We all love a certificate, and ours looks especially good on LinkedIn.

What is the post-training support?

We offer everyone in the cohort 1-month of Office Hours. In practice, it means the Slack group remains active for a month after the six week course ends to be able to get ad-hoc support and advice from the rest of the cohort, as well as the instructors.

How long do I have access to the videos and resources for?

You will have lifetime access to the videos and resources we curate for this course. Even as we keep them updated as GA4 changes! The small print is that your access is tied to your work email address, so if that changes, you’ll lose access.

What are your T&Cs?

Please see our terms and conditions page for all the details. By signining up to any of our training courses, you are accepting these T&Cs.

Some of the companies we’ve trained

What attendees said

“I’m that person that normally asks ‘why’ a million times when doing training. I need to understand how and why something works in order to make sense of it and remember it, but I know not everybody wants that. The format of the deepdive videos gave me the ‘why’ without having to ask. So not feeling like the most annoying attendee on a course was nice for a change!

Senior User Researcher
Scope

“I would like to say a huge thank you to Measurelab! They were brilliant throughout the whole course. The staff clearly have extensive knowledge and a deep understanding of GA4, but even better than that, they know how to explain it in clear, concise terms, to those of us who don’t! On top of that they were endlessly helpful, friendly, and very easy to talk to, which made it a real delight to work with them. I would highly recommend this course to anyone interested in learning GA4, even if you are starting from no knowledge of the platform at all.

Digital Marketing Executive
Phase 3

“Dan was great! A very pleasant speaker and easy to converse with. His enthusiasm for GA4 was genuinely infectious. Thank you for the class!

Data Analyst
Research Square

Enquire about this course

Want to buy more than 3 tickets? Want to arrange a private cohort for your team? Need to pay by invoice?

Complete the form and we’ll get back to you as soon as we can.

Or call +44(0)20 3920 0387 to discuss your requirements.

Google Analytics 4 Immersion

from £495 +VAT per person

What you’ll learn

Course outline, week-by-week

Week 1

UNBOX

Topics covered

Week 2

REPORT

Topics covered

Week 3

DISCOVER

Topics covered

Week 4

CUSTOMISE

Topics covered

Week 5

MODEL

Topics covered

Week 6

PLAY

Topics covered

Is the GA4 Immersion course right for you?

Who it’s suitable for

Course format

Time commitment

Course dates and pricing

Meet your instructor

Frequently asked questions

Some of the companies we’ve trained

What attendees said

Enquire about this course