Our FREE Google Analytics training

A free six-module Google Analytics training video course for marketers and analysts.

This course is a great entry point for anyone wanting to understand Google Analytics (GA).

You’ll learn all aspects and applications of GA, from navigating the interface, creating reports, tracking and measuring campaigns, to building and customising audiences, and much more.

Course outline

In six modules, across 26 videos, you’ll watch 123 minutes of video, and gain a solid introduction to Google Analytics.

Module 1 – UNBOX

Get stuck in with a guided tour of GA to be able to use the reports and pull the data you need.
  • Navigating the UI – the nuts and bolt of how everything is laid out in GA.
  • The reports workspace – getting familiar and comfortable knowing what is and is not there.
  • Using a report – understanding the differences between and uses cases of GA’s overview and detail reports.
  • Filtering and comparing data in reports – using filters and comparisons to get the data you need in the way you need it.
16 minutes, across 5 videos
View the videos for Module 1 (UNBOX)

Module 2 – REPORT

Learn how GA works by learning about events, how to report on them and even creating new ones.
  • How GA collects events – understanding the fundamental building blocks of GA.
  • The events report – how to use and report on the ‘raw event data’.
  • Automatically tracked events – getting familiar with what GA tracks automatically out of the box.
  • Manually tracked events – learn how to expand the tracked events for business-specific requirements.
  • Customised events – using the event creation tool to add new events into GA.
18 minutes, across 6 videos
View the videos for Module 2 (REPORT)

Module 3 – DISCOVER

Tracking marketing links with UTMs to accurately measure your marketing campaigns and channels.
  • Identifying traffic sources – understanding how GA categorises inbound traffic into campaigns and channels using UTMs.
  • Traffic acquisition reporting – how to measure your (direct response) marketing performance.
  • User acquisition reporting – another way to measure marketing performance, over the lifetime of a user.
  • Combining user and traffic acquisition dimensions – going beyond the default marketing reports to gain deeper insights.
28 minutes, across 4 videos
View the videos for Module 3 (DISCOVER)

Module 4 – CUSTOMISE

Make GA’s interface work for you by customising the reports and data to your requirements.
  • Custom definitions – how to add and use custom data into GA to use in your reports and analyses.
  • Customising overview reports – understand how to adjust the overview reports in GA.
  • Customising detail reports – how to edit detail reports by changing the default dimensions and metrics.
  • Using the reports library – learn how to customise the reporting menu in GA to make it more useful for your business.
24 minutes, across 4 videos
View the videos for Module 4 (CUSTOMISE)

Module 5 – MODEL

Dive into the user journey and attribution modelling to pull real insights from your marketing data.
  • The advertising workspace – explore a dedicated workspace in GA for understanding your marketing mix and performance.
  • Conversion paths – understand what combinations of channels and campaigns drive the most conversions.
  • Model comparison report – utilise various attribution models to gain a better understanding of your marketing performance.
14 minutes, across 3 videos
View the videos for Module 5 (MODEL)

Module 6 – PLAY

Pull everything together by exploring your data and creating custom audiences for activation.
  • The explore workspace – what the explore workspace is and how we create and use explorations.
  • Funnels – define and build a funnel analysing sequential user data over time.
  • Segments – grouping users together based on common behaviour patterns.
  • Audiences – upgrade segments into audiences and use them outside of explorations.
23 minutes, across 4 videos
View the videos for Module 6 (PLAY)

Looking to learn more?

We offer a wide range of training courses and workshops, covering the key aspects of marketing data, analytics and optimisation that your team needs to know using the Google stack – from implementation to engineering to activation.

See all our training courses and workshops »

Get in touch

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