FREE GA Training – Module 2 – REPORT
This module dives right into how data is collected and stored from your apps and websites in GA. Understanding how this works will set you up for success with everything else in GA.
- How GA collects events – understanding the fundamental building blocks of GA.
- The events report – how to use and report on the ‘raw event data’.
- Automatically tracked events – getting familiar with what GA tracks automatically out of the box.
- Manually tracked events – learn how to expand the tracked events for business-specific requirements.
- Customised events – using the event creation tool to add new events into GA.
18 minutes, across 6 videos
Module 2
Video 1
How GA collects events
Understanding the fundamental building blocks of GA.
Useful Resources
Google documentation: how to implement GA via Google Tag Manager (GTM) for websites or for mobile apps.
Video 2
The events report
How to use and report on the ‘raw event data’.
Video 3
Make the events report work for you
Have a go at building your own types of reports.
Useful Resources
Video 4
Automatically tracked events
Getting familiar with what GA tracks automatically out of the box.
Useful Resources
Google documentation listing out all of the automatically tracked events.
Video 5
Manually tracked events
Learn how to expand the tracked events for business-specific requirements.
Useful Resources
Our blog running through all of the GA4 event types.
Google documentation for the list of recommended events and how the predictive metrics work for e-commerce properties.
Video 6
Customised events
Using the event creation tool to add new events into GA.
Useful Resources
Our blog on how to edit events in GA4, create new customised events, and how to use the real-time report.
Google documentation for the list of all recommended events. The rules around what we can and cannot use for the event names, and how to create and modify events.
Ready to continue to module 3?
The next module (DISCOVER) looks at how to track and measure your marketing channels and campaigns. We touch on campaign tracking using UTMs as well as attribution modelling.
28 minutes, across 4 videos – Let’s go!
Get in touch
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Or call +44(0)20 3920 0387 to discuss your requirements.
