FREE GA Training – Module 3 – DISCOVER
This module looks at how to track and measure your marketing channels and campaigns. We touch on campaign tracking using UTMs as well as attribution modelling.
- Identifying traffic sources – understanding how GA categorises inbound traffic into campaigns and channels using UTMs.
- Traffic acquisition reporting – how to measure your (direct response) marketing performance.
- User acquisition reporting – another way to measure marketing performance, over the lifetime of a user.
- Combining user and traffic acquisition dimensions – going beyond the default marketing reports to gain deeper insights.
28 minutes, across 4 videos
Module 3
Video 1
Identifying traffic sources
Understanding how GA categorises inbound traffic into campaigns and channels using UTMs.
Useful Resources
Google documentation on the default channel groups, custom channel groups and setting your own rules for grouping your channels, and on the available UTMs that can be used in your links.
Video 2
Traffic acquisition reporting
How to measure your (direct response) marketing performance.
Useful Resources
Google documentation on how GA defines users.
Video 3
User acquisition reporting
Another way to measure marketing performance, over the lifetime of a user.
Useful Resources
Google documentation on how the default channels are defined.
Video 4
Combining user and traffic acquisition dimensions
Going beyond the default marketing reports to gain deeper insights.
Useful Resources
The blog on how to build and use filters and comparison in reports.
Ready to continue to module 4?
The next module (CUSTOMISE) focuses on how to adjust GA to fit your needs, and not having to work around the defaults. Add new data, edit reports, remove the ones you don’t need and add in ones you do – we cover how to do it all.
24 minutes, across 4 videos – Let’s go!
Get in touch
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