FREE GA Training – Module 4 – CUSTOMISE
This module focuses on how to adjust GA to fit your needs, and not having to work around the defaults. Add new data, edit reports, remove the ones you don’t need and add in ones you do – we cover how to do it all.
- Custom definitions – how to add and use custom data into GA to use in your reports and analyses.
- Customising overview reports – understand how to adjust the overview reports in GA.
- Customising detail reports – how to edit detail reports by changing the default dimensions and metrics.
- Using the reports library – learn how to customise the reporting menu in GA to make it more useful for your business.
24 minutes, across 4 videos
Module 4
Video 1
Custom definitions
How to add and use custom data into GA to use in your reports and analyses.
Useful Resources
Google documentation on the list of dimensions and metrics that can be used. The list of automatically collected events, and about custom dimensions and metrics.
Video 2
Customising overview reports
Understand how to adjust the overview reports in GA4.
Useful Resources
Deep Dive on the overlap of using GA reports and dashboards outside of GA4.
Video 3
Customising detail reports
How to edit detail reports by changing the default dimensions and metrics.
Useful Resources
Google documentation on the list of dimensions and metrics that can be used.
Video 4
Using the reports library
Learn how to customise the reporting menu in GA to make it more useful for your business.
Useful Resources
Dan’s Deep Dive on using the report library vs. the report menu.
The blog on how to customise the reports menu.
The link to the Google documentation on customising collections in the reports workspace.
Ready to continue to module 5?
The next module (MODEL) takes a deeper look at attribution modelling and how different models can be used to measure your marketing in different ways. Understanding the customer journey will help you make better and data-driven decisions about your marketing budgets and optimisations.
14 minutes, across 3 videos – Let’s go!
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