FREE GA Training – Module 5 – MODEL
This module takes a deeper look at attribution modelling and how different models can be used to measure your marketing in different ways. Understanding the customer journey will help you make better and data-driven decisions about your marketing budgets and optimisations.
- The advertising workspace – explore a dedicated workspace in GA for understanding your marketing mix and performance.
- Conversion paths – understand what combinations of channels and campaigns drive the most conversions.
- Model comparison report – utilise various attribution models to gain a better understanding of your marketing performance.
14 minutes, across 3 videos
Module 5
Video 1
The advertising workspace
Explore a dedicated workspace in GA for understanding your marketing mix and performance.
Useful Resources
Deep Dives on key events and conversions, the default property-level attribution model, and how to import ad cost data into GA4.
Video 2
Conversion paths
Understand what combinations of channels and campaigns drive the most conversions.
Useful Resources
A blog on what the direct channel is.
Google documentation on the attribution paths report.
Video 3
Model comparison report
Utilise various attribution models to gain a better understanding of your marketing performance.
Useful Resources
Dan’s Deep Dive on how non-direct attribution in GA works, and attribution reporting time.
The link to the Google documentation on the model comparison report.
Ready to continue to module 6?
The next module (PLAY) looks at how we can play with our data by creating custom analyses and visualising data in various different ways. Clustering users together into segments and audiences based on common traits enables us to activate the data outside of GA in our marketing campaigns, CRO tools and much more.
23 minutes, across 4 videos – Let’s go!
Get in touch
Have questions? Want to arrange a private training session for your team?
Complete the form and we’ll get back to you as soon as we can.
Or call +44(0)20 3920 0387 to discuss your requirements.
