This module looks at how we can play with our data by creating custom analyses and visualising data in various different ways. Clustering users together into segments and audiences based on common traits enables us to activate the data outside of GA in our marketing campaigns, CRO tools and much more. 

• The explore workspace – what the explore workspace is and how we create and use explorations.
• Funnels – define and build a funnel analysing sequential user data over time.
• Segments – grouping users together based on common behaviour patterns.
• Audiences – upgrade segments into audiences and use them outside of explorations.

23 minutes, across 4 videos