Videos

Behind The Cloud – demystifying Google Cloud Platform’s impact on marketing analytics. Explore, learn, and unlock the power of your data.

Behind the Cloud - IAM roles in Google Cloud

In this episode of Behind the Cloud, Matt dives into Identity and Access Management (IAM) on Google Cloud. He discusses…
Using Generative AI in the GCP

Behind the Cloud: Using Generative AI in the GCP

In this episode of Behind the Cloud, Matt delves into the world of generative AI in the Google Cloud Platform,…
GCP foundational best practice

Behind the Cloud: GCP foundational best practice

In this episode of Behind the Cloud, Matt explains how to organise GCP projects by specific use cases, how to…

Behind the Cloud: Setting up a Dataform project within BigQuery

In this episode of Behind the Cloud, Matt demonstrates how to enable and set up a Dataform project within BigQuery,…
connecting GA4 data to BigQuery

Behind the Cloud: Connecting GA4 to BigQuery

In this episode of Behind the Cloud, Matt explores the practical side of Google Analytics 4 (GA4) and its free…

Behind the Cloud: Dataform, what is it and why does it matter?

In this episode of Behind the Cloud, Matt discusses Dataform, what it is, and why it matters? Watch below 👇…

Behind the Cloud: The essentials of Google BigQuery

In this episode of Behind the Cloud, Matt discusses the essentials of Google Cloud’s BigQuery. Everything from project structure, data…

Behind the Cloud: What GCP tools should you be familiar with?

In this episode of Behind the Cloud, Matt aims to answer the question,what are the Google Cloud Platform (GCP) tools…