google cloud platform
Elevate your data analytics game with BigQuery
What is BigQuery? What is BigQuery? BigQuery is a powerful data warehousing tool within the Google Cloud Platform designed to…
The life of Brian: Measurelab's generative AI journey
I recently had the pleasure of attending the AI Summit London 24 which was chock full of fascinating talks, opinions…
How to set up an SFTP Server on GCP (for Google Analytics data import)
If you want to automate data import into Google Analytics 4 then (at the time of writing) you will need…
The Google Cloud tools of the marketing analytics trade
The Google Cloud Platform (GCP) is vast. It is composed of over 100 services which serve purposes across countless industries…
Backing up Universal Analytics data in BigQuery
No point kicking up a fuss about it now, Universal Analytics (UA) is on life support. It still contains all…
Why you should consider Server-Side GTM
Not another migration!? I know, I know, “not another piece of technology for web analytics,” you cry, “I just got…
Why you should consider Cloud Run for server-side GTM
Here at Measurelab we have built up a good amount of experience in the world of server-side GTM (sGTM) migrations.…
How to access BigQuery data from server-side GTM (via Firestore)
This solution allows for data, contained within BigQuery to be queried and stored in Firestore where it can then be…
How to set up the GA4 BigQuery export
The act of enabling the export from Google Analytics 4 (GA4) to BigQuery is actually a relatively simple process. However…
How to share access to a single BigQuery dataset with GCP IAM
At Measurelab we’ve heard some horror stories about the deletion of critical datasets. Even though Google BigQuery has the BigQuery…