Video
Will Hayes7 May 2025
In this episode of The Data Intervention, Mac talks analytics maturity - what it is, why it matters, and how to move from “just getting by” to actually getting value from your data. From building trust in the basics to setting meaningful KPIs and creating a proper measurement framework, Mac walks through each stage of the curve. He also touches on the good stuff that comes later - like segmentation, product analytics, and UX insights that don’t just sit in a dashboard.
Investigate a change in performance, understand a customer journey or build a useful report or model.
Bring data to connect, a question to investigate or something to fix or build. We can agree a focused scope directly.
In this 30-minute session, we unpacked what we had been experimenting with using Google’s conversational AI to spend less time wrangling data and more time actually learning from it.
Will Hayes30 Jan 2026
In this 30-minute webinar, learn how to bring structure and sanity to your SQL workflows, without adding complexity. We cover practical
Will Hayes12 Sept 2025