Daniel has been working in digital analytics for over 10 years and loves getting stuck into all things Google Analytics. He has been working with clients across all sectors about implementing and using Google Analytics, from Classic to Universal to GA4. He has been training others for over 7 years, and been heading up Measurelab’s training for the last 3 years. He keeps his finger on the pulse and updates all the training content when the tools update and add new features.
As well as training Google Analytics (UA and GA4), Google Tag Manager and Google Data Studio, he co-hosts the weekly analytics podcast The Measure Pod with fellow Measurelabber Dara Fitzgerald since 2021.

James has 10 years of experience working with measurement and effectiveness, specifically in the field of web analytics. He has worked at agencies as well as on the “client-side”. James is passionate about the investigative and exploratory aspects of web analytics. He finds joy in finding insights and telling stories through data and enjoys exploring the creative possibilities of using GA4 data beyond the confines of GA4 itself. Additionally, James thrives on the problem-solving challenges that come with debugging and implementing web analytics solutions.

Stacey has been working in analytics for around 8 years and specialises in implementation using Google Tag Manager. Having worked client-side, at agencies and freelance, she has a breadth of experience across many industries. She is now sharing this knowledge through training to ensure you make the most out of your GA4 setup. Stacey was first introduced to GA4 in its infancy as “App+Web” when implementing on app and has seen it mature to the GA4 we know it as today.

With 9 years experience on both client and agency side, Graham is adept at leading strategic discussions, analytics implementation, and training sessions. In recent years Graham has been supporting brands to plan and execute their migration to GA4, as well as onboarding end users. He’s a strong believer that training plays a critical role in ensuring your organisation is in a position to get value from your analytics setup.